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Welcome to my blog. I document the most relevant digital marketing and digital transformation case studies to feed your digital curiosity and stimulate your creativity. 

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Millennials engagement : #ShareaCoke and a Song

Millennials engagement : #ShareaCoke and a Song

WHO: Coca-Cola U.S.

WHAT: The last generation of the successful "names campaign" of Coca-Cola is using the Universal language of Music to talk and engage with Millennials. 70 lyrics are featured on a bottle of our favorite Coca-Cola and the e-commerce site sold more than 1 mlm personalized bottle. It is a digital campaign, customer centric touching all channels online and offline, which embarks the user in an unique experience. What is the Plus of the #ShareaCoke and Song activation? Enter in the millennials universe, Music,  make the Mobile and Social Media  stars through the apps, example Shazam or Musical.ly.  A Call To Action that make the user in the center sharing photos, lip-sync videos, with the #ShareaCoke and make all accessible on a plateforme www.shareacoke.com.

 Iconic image of the success of the campaign is the Selena Gomez image that is the most liked Instagram photo of all time with more than 4.2 mlm likes.

Iconic image of the success of the campaign is the Selena Gomez image that is the most liked Instagram photo of all time with more than 4.2 mlm likes.

WHY: Increase the brand preference penetration % within the millennials target.

#ShareaCoke  and a Song

TAKEAWAYS: 

  1. A digital campaign must be an experience for the user offline and online
  2. User need to be the hero of the campaign
  3. Is fundamental to have the right support, the Mobile, and the right partnership for your customer target:  apps like Spotify, Shazam, Musical.ly, partners like BET, iHeart, pop-stars.
  4. Inspire emotion : Enjoy  

Read more on http://www.coca-colacompany.com 

How Microsoft does support the Digital Transformation: Satya Nadella's vision!

How Microsoft does support the Digital Transformation: Satya Nadella's vision!

65 Mld euro at stake E-commerce in France

65 Mld euro at stake E-commerce in France