Millennials engagement : #ShareaCoke and a Song
WHO: Coca-Cola U.S.
WHAT: The last generation of the successful "names campaign" of Coca-Cola is using the Universal language of Music to talk and engage with Millennials. 70 lyrics are featured on a bottle of our favorite Coca-Cola and the e-commerce site sold more than 1 mlm personalized bottle. It is a digital campaign, customer centric touching all channels online and offline, which embarks the user in an unique experience. What is the Plus of the #ShareaCoke and Song activation? Enter in the millennials universe, Music, make the Mobile and Social Media stars through the apps, example Shazam or Musical.ly. A Call To Action that make the user in the center sharing photos, lip-sync videos, with the #ShareaCoke and make all accessible on a plateforme www.shareacoke.com.
WHY: Increase the brand preference penetration % within the millennials target.
#ShareaCoke and a Song
- A digital campaign must be an experience for the user offline and online
- User need to be the hero of the campaign
- Is fundamental to have the right support, the Mobile, and the right partnership for your customer target: apps like Spotify, Shazam, Musical.ly, partners like BET, iHeart, pop-stars.
- Inspire emotion : Enjoy
Read more on http://www.coca-colacompany.com